How to write successful copy Copywriting is one of the most challenging of marketing disciplines. It calls for a deep knowledge of your subject-matter and a profound understanding of your target audience. It requires a love of words and a … Read the full article

The Lilljeqvist Formula: A Victorian recipe for modern entrepreneurship

With the fashion for Neo-Victorianism showing no signs of abating (Sweeney Todd, Sherlock Holmes, steampunk), it’s interesting to consider what today’s entrepreneurs might learn from our 19th-century forbears. The story of the Swedish entrepreneur Rudolf Lilljeqvist reads like a case … Read the full article


Giving a speech is a unique opportunity to convey your values, beliefs and style to a captive audience. It puts you in a highly privileged position: for a brief moment, you are the only person in control of what is … Read the full article

Capitalise on your history

This article appeared in Cambridge News | January 27, 2015 | p.33 Make the most of your past, says marketing man Jonathan Steffen, who has launched a new offering – the Narrative Capital Framework, which he describes as a unique … Read the full article