The Lilljeqvist Formula: A Victorian recipe for modern entrepreneurship

With the fashion for Neo-Victorianism showing no signs of abating (Sweeney Todd, Sherlock Holmes, steampunk), it’s interesting to consider what today’s entrepreneurs might learn from our 19th-century forebears. The story of the Swedish entrepreneur Rudolf Lilljeqvist reads like a case … Read the full article


Giving a speech is a unique opportunity to convey your values, beliefs and style to a captive audience. It puts you in a highly privileged position: for a brief moment, you are the only person in control of what is … Read the full article

Capitalise on your history

This article appeared in Cambridge News | January 27, 2015 | p.33 Make the most of your past, says marketing man Jonathan Steffen, who has launched a new offering – the Narrative Capital Framework, which he describes as a unique … Read the full article

Stick or Twist? Or: What Has the Company Ever Taught Us?

We live in interesting times. The world’s population recently passed the seven billion mark, and is projected to reach 9.6 billion by 2050.  Nearly 870 million people, or one in eight, are chronically undernourished.  One in four of the world’s … Read the full article