Tag Archives: Corporate history

Capitalise on your history

This article appeared in Cambridge News | January 27, 2015 | p.33 Make the most of your past, says marketing man Jonathan Steffen, who has launched a new offering – the Narrative Capital Framework, which he describes as a unique … Read the full article

Stick or Twist? Or: What Has the Company Ever Taught Us?

We live in interesting times. The world’s population recently passed the seven billion mark, and is projected to reach 9.6 billion by 2050.  Nearly 870 million people, or one in eight, are chronically undernourished.  One in four of the world’s … Read the full article