“There is no boon in life more sweet, I say, than when a summer joy holds all the realm, and banqueters sit listening to a harper in a great hall, by rows of tables heaped with bread and roast meat, … Read the full article
“Ideas are like rabbits,” wrote John Steinbeck. “You get a couple and learn how to handle them, and pretty soon you have a dozen.” Currently developing a workshop on how to write marketing copy for the Cambridgeshire Chambers of Commerce. … Read the full article
How to write successful copy Copywriting is one of the most challenging of marketing disciplines. It calls for a deep knowledge of your subject-matter and a profound understanding of your target audience. It requires a love of words and a … Read the full article